When you’re looking to grow your Instagram followers, you need to have a good Instagram bio on your profile. Whether you’re actively trying to get new followers or you’re freshening up your hashtag strategy, all potential followers are going to look at your bio. One of the best things you can do to increase your chances of converting followers to visitors is to improve your bio. We’re going to be taking a look at how to create good Instagram bios and provide you with examples you can use for your own.
What Do Good Instagram Bios Consist Of?
A good bio does a few things: it lets your potential followers know a little bit more about you, showcase your personality, and (hopefully) make people want to follow you. Creating a bio can be a lot of work, and needs some creativity, so it’s important to make sure you know what you need to create your profile.
Your username is a key part of your brand, because it’s the absolute first thing people will see about you. It should be descriptive and clear. Your photo, too, should connect to your username. Both of these elements should connect well with your bio.
You’ll also want to think about your name – not your handle, but the words that are directly under your profile photo. This is one of the searchable parts of your bio, so think about whether you want to include just your name or your business as well.
Include A Link
If you have a business profile, Instagram lets you include a single link in your profile. This is one of the best ways to further your brand message, so make sure you include a good one. If you don’t have a website or would like to link to more than just your website you can use a link-in-bio tool which allows you to have multiple links through a single URL in your Instagram bio. You can link to your e-commerce page, lead generation page, other social media profiles or any other page you’d like to promote. For some this the go-to approach as you get to maximize the power of that single URL in your bio.
Instagram Bio Description
Take some time to put some thought into what you put in your bio. You can be informative or funny, you can talk about yourself or your business. You can make a joke or be serious. The most important thing here is to stick with what’s natural for you and your business. Your description should fit with the theme of your whole profile.
It can be a good idea to use hashtags in your description if they fit. Don’t go out of your way to use them, and only include hashtags if they’re highly searched! Hashtags are an important part of any Instagram strategy, but you need to do your research before putting one in your profile description.
Your description can only be about 150 characters, so space is limited. Add emojis if you need to save space or to break up the text. There are also many free sites that let you customize the font. If you choose to add a different font, don’t overdo it or your bio could become hard to read.
I hope this helps get you pointed in the right direction maximizing your Instagram bio.
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