If you are thinking about starting a blog or niche websie, this new free online course may be the palce to start.
Blogging is so effective that there are over a billion blogs on the web.
Just think about that… that’s roughly 1 blog for every 7 people.
Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.
And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.
Week #1
Lesson #1: Getting Started
- Course Introduction
- Strategies You’re Going to Learn
- What Google Wants
- Content Production Strategy Overview
- Understanding the Algorithm & Updates
- The Right Mindset
Lesson #2: History of Content Marketing
- History of Content Marketing
- Fact & Fiction About Content Marketing
- Understanding Your Target Audience
- How to Find Keywords That Will Make You Money
- Refining Your Keyword Lists
- Content Examples
Lesson #3: Optimizing Your Existing Content
- How to Audit Your Existing Content
- How to Optimize Your Content the Right Way
- How to Re-Write Your Content So It Gets You Traffic
- Step-by-Step On-Page Optimization Tactics
- Content Templates to Rewrite Your Content
Week #2
Lesson #1: Major Content Types
- Credibility & Trust Through Content
- Types of Content
- Blogs
- Articles
- Infographics
- Videos / Visual Content
- Podcasts / Radio Shows
- Facebook Posts / Pages
- Courses / Digital Classes / eBooks / Checklists
- How-to Guides
- SlideShare / PowerPoint / Webinars
- Photographs / Graphics / Art
- Instructional Guides
- Magazines (Digital & Print)
- Streaming Media (Periscope, Facebook Live, Snapchat)
- Forums / Wikis / Groups / Resource Centers
- Whitepapers / Case Studies
- Memes (Twitter/Facebook)
- Testimonials / Reviews
- Content Templates for Different Content Types
Lesson #2: Pilar & Cluster Pages
- Turn Your Keywords Into An Outline
- How to Write Content That Gets You Traffic
- Topical Clusters
- Pillar Pages
- Cluster Pages
- Pillar & Cluster Templates
Lesson #3: Alternative Content Strategies
- Building Authority Through Guest Posting
- Content Production Tools
- Plugins to Use
- FAQ Schema
- Live Case Studies, Market Data & Field Reports
- Share Worthy Content
- Content Outline Templates
Week #3
Lesson #1: Marketing Your Content
- Site Structure
- Theme & Topic
- How to Rank Your Content Faster
- Promote Your Content on a $0 Budget
- Content Marketing Strategy
- Content Promotion Workflow
Lesson #2: Link Building Tactics
- What is Link Building?
- External Link Building
- Internal links
- Your Link Profile
- Advanced Linking and Off-Page Optimization Strategies
- How to Build Links from Authority Sites
- How to Launch Link Campaigns
Lesson #3: Tracking & Analytics
- Setting Up Google Analytics / Google Tag Manager
- Setting Up Google Search Console
- Must Have Content Marketing Tools
- Live Ranking Case Studies, Market Data & Field Reports
- Determining KPI’s
- Budget Planning
Week #4
Lesson #1: Ranking 1 Long Term
- You’ve Got Content & Links, What’s Next?
- Content Marketing in a Competitive Space
- How to Get Started if You Are New & Have Little to No Budget
- How to Scale if You Do Have a Budget
- Build a Brand Long-Term
Lesson #2: Media Outlets
- Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
- Guest Blogging
- Podcasts
- Social Media
- Connecting with Influencers
Lesson #3: Omni-Channel Strategies
- Going Omni-Channel
- Back Office Infrastructure
- Analyzing and Measuring Results
- More Content Marketing Case Studies
- Become A Great Content Marketer
- Summary – How to Get the Most Out of This Course
How can I follow along?
All you need to do is subscribe at Neil’s website here:
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