Niche Blogging Course

If you are thinking about starting a blog or niche websie, this new free online course may be the palce to start.

Blogging is so effective that there are over a billion blogs on the web.

Just think about that… that’s roughly 1 blog for every 7 people.

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.

Week #1

Lesson #1: Getting Started

  • Course Introduction
  • Strategies You’re Going to Learn
  • What Google Wants
  • Content Production Strategy Overview
  • Understanding the Algorithm & Updates
  • The Right Mindset

Lesson #2: History of Content Marketing

  • History of Content Marketing
  • Fact & Fiction About Content Marketing
  • Understanding Your Target Audience
  • How to Find Keywords That Will Make You Money
  • Refining Your Keyword Lists
  • Content Examples

Lesson #3: Optimizing Your Existing Content

  • How to Audit Your Existing Content
  • How to Optimize Your Content the Right Way
  • How to Re-Write Your Content So It Gets You Traffic
  • Step-by-Step On-Page Optimization Tactics
  • Content Templates to Rewrite Your Content

Week #2

Lesson #1: Major Content Types

  • Credibility & Trust Through Content
  • Types of Content
  • Blogs
  • Articles
  • Infographics
  • Videos / Visual Content
  • Podcasts / Radio Shows
  • Facebook Posts / Pages
  • Courses / Digital Classes / eBooks / Checklists
  • How-to Guides
  • SlideShare / PowerPoint / Webinars
  • Photographs / Graphics / Art
  • Instructional Guides
  • Magazines (Digital & Print)
  • Streaming Media (Periscope, Facebook Live, Snapchat)
  • Forums / Wikis / Groups / Resource Centers
  • Whitepapers / Case Studies
  • Memes (Twitter/Facebook)
  • Testimonials / Reviews
  • Content Templates for Different Content Types

Lesson #2: Pilar & Cluster Pages

  • Turn Your Keywords Into An Outline
  • How to Write Content That Gets You Traffic
  • Topical Clusters
  • Pillar Pages
  • Cluster Pages
  • Pillar & Cluster Templates

Lesson #3: Alternative Content Strategies

  • Building Authority Through Guest Posting
  • Content Production Tools
  • Plugins to Use
  • FAQ Schema
  • Live Case Studies, Market Data & Field Reports
  • Share Worthy Content
  • Content Outline Templates

Week #3

Lesson #1: Marketing Your Content

  • Site Structure
  • Theme & Topic
  • How to Rank Your Content Faster
  • Promote Your Content on a $0 Budget
  • Content Marketing Strategy
  • Content Promotion Workflow

Lesson #2: Link Building Tactics

  • What is Link Building?
  • External Link Building
  • Internal links
  • Your Link Profile
  • Advanced Linking and Off-Page Optimization Strategies
  • How to Build Links from Authority Sites
  • How to Launch Link Campaigns

Lesson #3: Tracking & Analytics

  • Setting Up Google Analytics / Google Tag Manager
  • Setting Up Google Search Console
  • Must Have Content Marketing Tools
  • Live Ranking Case Studies, Market Data & Field Reports
  • Determining KPI’s
  • Budget Planning

Week #4

Lesson #1: Ranking 1 Long Term

  • You’ve Got Content & Links, What’s Next?
  • Content Marketing in a Competitive Space
  • How to Get Started if You Are New & Have Little to No Budget
  • How to Scale if You Do Have a Budget
  • Build a Brand Long-Term

Lesson #2: Media Outlets

  • Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
  • Guest Blogging
  • Podcasts
  • Social Media
  • Connecting with Influencers

Lesson #3: Omni-Channel Strategies

  • Going Omni-Channel
  • Back Office Infrastructure
  • Analyzing and Measuring Results
  • More Content Marketing Case Studies
  • Become A Great Content Marketer
  • Summary – How to Get the Most Out of This Course

How can I follow along?

All you need to do is subscribe at Neil’s website here:


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